Passionate about life, family and friends. Love the outdoors and traveling to new places . . . rescue dog defender for life!
Independent Marketing and Design Director: UI UX | Social Media | Print & Web | E-commerce | Responsive Email | Illustration | Branding | Video Producer & Editor
International experience servicing U.S. and other worldwide brands. An exclusive career in design and marketing serving a wide range of industries, markets and clientele . . . specializing in the outdoor sports industry. Expert level of proficiency in outdoor copywriting, Photoshop, Illustrator, InDesign and After Affects.
Florida Outdoor Writers Association (FOWA) 2016
The Horace Carter annual award was created to recognize outstanding service to the Florida Outdoor Writers Association by any member of the organization. The award was given to Mike & Pam Richards in 2016 for their many contributions to the organization.
FOWA 2014 Corporate/Tourism Self Promotion – Website
FOWA 2012 Corporate/Tourism Self Promotion – Website
FOWA 2011 Corporate/Tourism Self Promotion – Website
Printing Industries of Florida “Best of Category” Central Florida Press – Product Catalog
Folio Magazine (NYC) “Best Overall Design” – Product Catalog
4th Dist. Am. Adv. Fed., Inc. Gold ADDY – TV Commercial
MAMi (9) “Best of Category” + “Best of Show” – Print Media
2012 Commended “Best of Show Reel Category”
“Best of Category Reel & Lure” “Best of Show Reel”
“Best of Category Reel & Lure”
“Best of Category Fly Fishing Reel & Lure” “Best of Show Reel”
Tackle Times Daily News, Las Vegas, NV
“Best of Show Packaging”
Georgia Tech, Certified Course – October 2020
LinkedIn – 2019
LinkedIn – 2019
Sales Presentations • Video Editing/Producing • Adobe After Effects • Brand Development • Marketing Strategy • Graphic Design • Art Direction • Illustration • Logo Design • Product Marketing • Public Relations • Social Marketing • Responsive Email • Business Planning • Copywriting • Website Design • Print Design • Media Planning & Strategy • 3D & Animation
“We are so incredibly humbled that for more than 4 years we have had billboards up in Central Florida! We have seen them in Orange, Brevard, Volusia & Seminole Counties. These billboards were created with love by Clear Channel Outdoor, Luma Photography, Miekel Design, Kathryn Dunn Oertel & Pam Richards. Together they wanted to help get our name out in the community and ultimately help us save more dogs. All talent, time, supplies & production were donated by these amazing people/companies.”
ABC Bus, Inc. • Aluminum Building Systems (Sears) • Acme Tackle Company • America Live • Apple International • Armadillo Ballistic Storage Systems • Atom Plugs • ABB – ASEA Brown Boveri • Bell Ceramics • Beaver Dam Ice Fishing • Bead – Bridgeport Diamond Jigs • Bombshell Lures • Busch Light – Anheuser-Busch • Cardinal Homes • Castalia Outdoors • Central Florida Healthcare • Citizens Bank & Trust • Crocodile Bay Resort (Costa Rica) • Culprit Lures • Eurofish • Frostproof Historical Preservation Committee / Chamber of Commerce • General Elevator • Gessler Clinic • Kayoba Fishing • Keystone Realty • The Kirchman Corporation • Lake Wales Dental • Lew Childre Rods & Reels (Lew’s) • “Little Stinker” Catfish Lures • Lowe’s Home Improvement Distribution Center • Lures Online • Manufacturer’s Resources • Maruto Hooks (Japan) • Midday Constructors • Mid Florida Metal Roofing Supply • Neal J. Blaher Law Office • O’Hara’s Auto Restorations • Paladin Fishing (Germany) • Permanone Tick Repellent • Professional Repossessor Magazine • Purgo Environmental Services • Red’s Market Produce • Reef Runner Lures • Rescue Me Orlando • RipTide Lures • Rocky Mountain High Sport Glasses • Senninger Irrigation • Sea Guide Rod Components • Skinner Nurseries • Southern Exhibits • Terry Fitness Division • Uncle Josh Lures • Triple Fish Lines • Tropicolor Mfg. Caribe / Cape Red Textiles / Delmar Vedelnis Distributing (Puerto Rico) • Universal Studios (Orlando) • Visit Florida • VMC Hooks • Walt Disney World • Warner Southern College • Warren & Sweat Tree Stands • Wheeled Coach Industries • White Aluminum • Woodies Rattlers
A workaholic who gets the tough jobs done on time with perfect precision.
Sees the impossible jobs through to the finish. Extraordinary attention to detail.
Somehow always sets the mark and finishes the project nicely.
Hits the mark every time - on point!
Mike knows our European markets as well as USA, his marketing messages and designs always resonate perfectly within our industry.