Graphic Designer - Mount Dora, Florida

Passionate about life, family and friends. Love the outdoors and traveling to new places . . . rescue dog defender for life!

Independent Creative, Design & Art Director: UI UX | Social | Print & Web | Responsive Email | Illustration | Branding | Video Producer & Editor Based in Central Florida.

International experience servicing national and worldwide brands. An exclusive career in design and marketing serving a wide range of industries, markets and clientele . . . specializing in the outdoor sports industry. Expert level of proficiency in Adobe Photoshop, Illustrator, InDesign and After Affects.


The Horace Carter Award

Florida Outdoor Writers Association (FOWA) 2016
The Horace Carter annual award was created to recognize outstanding service to the Florida Outdoor Writers Association by any member of the organization. The award was given to Mike & Pam Richards in 2016 for their many contributions to the organization. 

Excellence in Craft Award

FOWA 2014 Corporate/Tourism Self Promotion – Website

Excellence in Craft Award

FOWA 2012 Corporate/Tourism Self Promotion – Website 

Excellence in Craft Award

FOWA 2011 Corporate/Tourism Self Promotion – Website

Florida Public Relations Association Golden Image Awards

4-color Brochure

The Florida Print Awards

Printing Industries of Florida  “Best of Category” Central Florida Press – Product Catalog

National OZZIE Award of Excellence

Folio Magazine (NYC) “Best Overall Design” – Product Catalog 

American Advertising Federation Club

4th Dist. Am. Adv. Fed., Inc.  Gold ADDY – TV Commercial

Manufacturers Advertising & Marketing Industry Awards

MAMi  (9) “Best of Category” + “Best of Show” – Print Media

Industry Team
Product Awards

The European Fishing Tackle Trade Exhibition

Paris, France

2012 Commended “Best of Show – Reel Category”

China Fish Beijing 2012

“Best of Category – Reel & Lure” “Best of Show – Reel”

China Fish Beijing 2011

“Best of Category – Reel & Lure”

China Fish Beijing 2010

“Best of Category – Fly Fishing Reel & Lure” “Best of Show – Reel”

Sportfishing Expo

Tackle Times Daily News, Las Vegas, NV 

“Best of Show – Packaging

Recent Licenses &

UI/UX - Introduction User Experience Design

Georgia Tech, Certified Course – October 2020

UX Foundations: Multi-device Design

LinkedIn – 2019

UX Research for Agile Teams

LinkedIn – 2019


Sales Presentations • Video Editing/Producing • Adobe After Effects • Brand Development • Marketing Strategy • Graphic Design • Art Direction • Illustration • Logo Design • Product Marketing • Public Relations • Social Marketing • Responsive Email • Business Planning • Copywriting • Website Design • Print Design • Media Planning & Strategy • 3D & Animation


“We are so incredibly humbled that for more than 4 years we have had billboards up in Central Florida! We have seen them in Orange, Brevard, Volusia & Seminole Counties. These billboards were created with love by Clear Channel Outdoor, Luma Photography, Miekel Design, Kathryn Dunn Oertel & Pam Richards. Together they wanted to help get our name out in the community and ultimately help us save more dogs. All talent, time, supplies & production were donated by these amazing people/companies.” @RescueMeOrlando

Clients Past & Present

ABC Bus, Inc. • Aluminum Building Systems (Sears) • Acme Tackle Company • America Live • Apple International • Armadillo Ballistic Storage Systems • Atom Plugs • ABB – ASEA Brown Boveri • Bell Ceramics • Beaver Dam Ice Fishing • Bead – Bridgeport Diamond Jigs • Bombshell Lures • Cardinal Homes • Castalia Outdoors • Central Florida Healthcare • Citizens Bank & Trust • Crocodile Bay Resort (Costa Rica) • Culprit Lures • Eurofish • Frostproof Historical Preservation Committee / Chamber of Commerce • General Elevator • Gessler Clinic • Kayoba Fishing • Keystone Realty • The Kirchman Corporation • Lake Wales Dental • Lew Childre Rods & Reels (Lew’s) • “Little Stinker” Catfish Lures • Lowe’s Home Improvement Distribution Center • Lures Online • Manufacturer’s Resources • Maruto Hooks (Japan) • Midday Constructors • Mid Florida Metal Roofing Supply • Neal J. Blaher Law Office • O’Hara’s Auto Restorations • Paladin Fishing (Germany) • Permanone Tick Repellent • Professional Repossessor Magazine • Purgo Environmental Services • Red’s Market Produce • Rescue Me Orlando • RipTide Lures • Rocky Mountain High Sport Glasses • Senninger Irrigation • Sea Guide Rod Components • Skinner Nurseries • Southern Exhibits • Terry Fitness Division • Uncle Josh Lures • Triple Fish Lines • Tropicolor Mfg. Caribe / Cape Red Textiles / Delmar Vedelnis Distributing (Puerto Rico) • Universal Studios (Orlando) • Visit Florida • VMC Hooks • Walt Disney World • Warner Southern College • Warren & Sweat Tree Stands • Wheeled Coach Industries • White Aluminum • Woodies Rattlers