Role: Creative direction, photography, imaging, retouching and graphic design.
Multi-ad full-page series running in multiple consumer magazines, trade ads either full-page or multi-ad series in trade show-specific issues.
A company well-known in its industry for a particular lure (a lure that had produced the majority of its sales for decades) needed to garner support from past customers and appeal to a new age of modern angler with a super line-up of fresh and relevant lure designs. Presented with a smorgasbord of styles, sizes and colors for the angler (and fish) to relish. Each lure was marketed in all its glory, exposing every fine detail and tantalizing the customer with a seductive "floating or swimming" action seemingly leaping off the page. The client is well known for its high quality and super attention to the finest details -
and the campaign did not disappoint.

You may also like

@RescueMeOrlando
Creating millions of impressions in and around Central Florida for dogs in need — directing dog lovers to adopt, foster or contribute.
Book Cover Illustrations
Six cautionary tales of historic climate change within the world's environmental treasures, as told through the eyes of nature and local old-timer sleuths.
Miekel Promo Reel
On-site photo/video shoot direction, model prep, studio product photography and a host of specialized events — join us on a creative journey into the outdoors.
Warner College Life
Recruitment weekends for new and potential students — informational event pass and supporting materials to build anticipation for the new college session.
Lure Retouching
Retouching and imaging since the early 90's — not many sickle hooks, inner rattle chambers or google eyes I haven't imaged into believable "photos."
Paladin GmbH Illustration
The art of fishing, this autumn-tinted illustration adorns a leading German tackle distributor's product catalog - a trophy-sized fish soon to be caught!
SeaGuide Branding
A wide selection of fishing rod components offered for the first time to the U.S. market — produced in record time for their trade show debut.
Uncle Josh Packaging
A total overhaul from the client's existing, decades-old packaging - including a logo refresh for a new series of lure introductions for the sport fishing market.
H&S Cover Imaging
A prolific range of ICE fishing "hard" and FRESHWATER "soft" lure products — and the imaging to convey this diverse range of all-year fishing potential.
Back to Top