Role: Creative direction, photography, imaging, retouching and graphic design.

An outdoor company well-known in its industry for a particular stylized lure (a lure that had produced the majority of its sales for decades) who needed to garner support from current customers and appeal to a new age of modern angler with a super line-up of fresh and relevant lure designs. Presented with a smorgasbord of styles, sizes and colors for the angler (and fish) to relish.

Spotlight Trade Ads
Web Banners
Trade Magazine
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