Role: Creative direction, logo creation, illustration, retouching and graphic design.
seaguide rod components catalog
SeaGuide Logo Design
A clean, modern look incorporating the smooth and sharp edges of its product line along with the action "swooshes" mimicking an angler's sharp casting motion.
Master Catalog
Using a horizontal print format fit the product-illustration-chart sequencing format well for each item throughout the product line. Product tags and color page headers were developed to designate the good, better and best range of SeaGuide retail products.
Coded Identity Tags
Product tags were developed to designate the good, better and best range of SeaGuide retail products - and incorporated into page headers throughout the print campaign.
Quick-start Guide
A supplemental pamphlet was developed in coordination with the main catalog, providing newer customers a quick-start guide to the basic components and how SeaGuide identifies, tests and categorizes its vast array of fishing rod components.

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