Role: Creative direction, logo modification, illustration and graphic design.
Uncle Josh Packaging
A total overhaul from the client's existing, decades-old packaging - including a logo refresh for a new series of lure introductions for the sport fishing market.
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H&S Cover Imaging
A prolific range of ICE fishing "hard" and FRESHWATER "soft" lure products — and the imaging to convey this diverse range of all-year fishing potential.
Miekel Promo Reel
On-site photo/video shoot direction, model prep, studio product photography and a host of specialized events — join us on a creative journey into the outdoors.
Culprit - Ad Campaign
There's nothing like a "product-is-king" campaign to introduce a professional line-up of lure designs fashioned after the client's classic namesake product.
@RescueMeOrlando
Creating millions of impressions in and around Central Florida for dogs in need — directing dog lovers to adopt, foster or contribute.
SeaGuide Branding
A wide selection of fishing rod components offered for the first time to the U.S. market — produced in record time for their trade show debut.
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Recruitment weekends for new and potential students — informational event pass and supporting materials to build anticipation for the new college session.
Lure Retouching
Retouching and imaging since the early 90's — not many sickle hooks, inner rattle chambers or google eyes I haven't imaged into believable "photos."
Paladin GmbH Illustration
The art of fishing, this autumn-tinted illustration adorns a leading German tackle distributor's product catalog - a trophy-sized fish soon to be caught!
Book Cover Illustrations
Six cautionary tales of historic climate change within the world's environmental treasures, as told through the eyes of nature and local old-timer sleuths.