Campaign

Role: Creative direction, photography, imaging, retouching and graphic design.

Culprit®

An outdoor company well-known in the industry for a particular stylized lure that had produced the majority of its sales for decades, needed to garner support from current customers and appeal to a new age of modern angler with a super line-up of fresh and relevant lure designs— heavy featuring the new product in each ad. 

Spotlight Trade Ads

Social Images

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